While France has almost 40 million Internet users, Médiamétrie indicates that the country also has 18.3 million mobile users, or 34% more than in 2010. At this rate, there will be many users of mobile computer in three years.
This strong growth of mobile users is logically related to strong sales of smartphones. While smartphones accounted for only 10.7% of the market in early 2009, they now account for 40% of mobile subscribers. The 50% and should be achieved next year.
And who benefits from the success of smartphones? Besides Apple, whose market share in France is still very high most of its competitors have focused on the same horse: Android. Result, it is now the OS No. 1 in France. According to Médiamétrie, the followers of Android have even doubled in six months. This confirms the latest data from comScore and passed last September by Samsung.
A tablet is small and light that ... home
Finally, on the touch pads, the Institute notes that "4.2% of French people aged 15 and over are major users of touch pad." Not surprisingly, the iPad dominates the discussion, "ahead of Archos or Samsung." Because of its average cost, the touch pad is not a product widely used by younger people. The primary users of the iPad and are mostly men aged 35 to 49.
The tablets are primarily handled at home and 57.2% of users read newspapers via their tablet at least once a week. Finally, the exclusive uses are rare in the tablet according Médiamétrie. The product is rather a complement to the computer a replacement note the institute. Video games, for example, are "almost exclusively on shelf for less than 5% of users of tablets." But it is nevertheless the activity most exclusive shelf
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