Mourinho is more valuable than Guardiola, the study

Sobar News,- Real Madrid coach Jose Mourinho, is able to generate more revenue from Barcelona coach Pep Guardiola and image, reputation and goodwill valued at more than Catalan, studies.

The study, by Daniel Sá IPAM marketing school, the Portuguese city of Aveiro, calculate the "Sports Reputation Index" based on the impact of media, social networking presence, trophies, clothing or the value of image rights.

According to these and other variables, the Portuguese reached the final 74 points on a scale from 0 to 100, compared with a score of 56 from Guardiola, generating more than five million potential market value.

Media exposure of the Portuguese coach is one of the most decisive factor for this result, because the Portuguese to get attention "rather than" coach "Barca".

"This advantage of Jose Mourinho explained in this way, messages and speeches are usually used in his press conference," said study author.

On the revenue side, Mourinho also exceeded their partners, because it has a salary of 13 million euros per year and receives each year about five million euros in image rights.

Meanwhile, Guardiola has won every year nearly 12 million euros and image rights worth about 3 billion euros.

However, there is a dead heat in terms of sporting victories, research, variables that Mourinho got a 65 vs 62 out of Guardiola.

In this section, we compare the longest career of Jose Mourinho, who has more than 500 games against only 200 of Guardiola.

However, outside of Barcelona's Portuguese coach winning percentage on this indicator by winning 72 percent to win compared with 68 percent of Mourinho.